Master of science and engineering

Agricultural, economics, marketing and management

In a global economy, farming and agriculture is about more than growing crops or raising animals. Our Agricultural Economics, Marketing & Management program equips JUNIA graduates with skills necessary to understand the biological fundamentals, environmental considerations, and economic implications of agriculture and bio-engineering work. This internationally-accredited program delivers a Master of Science and Engineering, allowing graduates to enter the workforce or pursue doctoral studies in institutions around the world. 

Admission
Admission level

Bachelor level

Campus

Lille

Diploma

ISA

Start date

March or September

Request our brochures

Teaching languages : FR | EN

students in a farm
Course objectives

Product innovation and business development in agriculture

The Agricultural Economics, Marketing & Management program, taught in English or French, is based on the expertise that JUNIA has gained in product innovation, business development, finance and export, industrial marketing, trade in agriculture and bioengineering.

This program meets the current and future needs of agrifood operations (from family farms and startups to multinational corporations), public authorities and research laboratories by training future managers in the fields of:

• Economic and financial themes in agriculture

• Business development, innovation and entrepreneurship

• Communication and marketing

JUNIA's expertise

JUNIA has built its expertise on:

• Applied courses in finance, marketing and communication

• Research activities in market studies on raw materials, agricultural futures and farmers’ strategies (OPCRA, CASDAR )

• An international network of partner universities

• Industrial partnerships with global leaders

Program objectives

English taught classes

The main objective of the course is to have a general overview of all aspects of Agricultural Economics, Marketing & Management, from consumer behavior and market research to digital communication and crisis management.

Although this general approach is taught through its technical and scientific aspects, it is crucial to include economic, sociological and ethical aspects to comprehend the notion of management and communication, both locally and globally.

The Agricultural Economics, Marketing & Management program gives students:

• An international view of the issue of agricultural trade and finance, highlighting certain national and/or regional characteristics

• Necessary skills to manage business development and communication

• The knowledge to manage agricultural trade, from purchase and procurement to industrial marketing and consumer behavior

• A practical view of site management, thanks to lectures and seminars by experts in the field

• Experience in managing projects within an international context as part of a multicultural team.

The program for the 1st semester of the Master 2 depends on the specialisation.

Master 1 Master 2
French taught classes
Master 1 Classes ECTS
Master 1 > Fall semester Classes Projet création d'entreprise ECTS 6
Master 1 Classes Stratégie d'entreprise ECTS 3
Master 1 Classes Développement à l'international ECTS 6
Master 1 Classes Droit des affaires ECTS 3
Master 1 Classes Métiers du Marketing ECTS 3
Master 1 Classes Marchés agricoles ECTS 3
Master 1 > Spring semester Classes Financement de l'innovation ECTS 3
Master 1 Classes Marketing approfondi et développement des ventes ECTS 3
Master 1 Classes Marché de capitaux ECTS 3
Master 1 Classes Projet création d'entreprise [email protected] ECTS 6
Master 1 Classes Transmission d'entreprise ECTS 3
Master 1 Classes Comportement du consommateur et étude terrain ECTS 3
Master 1 Classes Comportement du consommateur et étude terrain ECTS 3
Master 1 Classes Négociation commerciale ECTS 3
Master 1 Classes Grande distribution ECTS 6
Master 1 Classes Cas finance ECTS 6
Master 2 Course ECTS
Master 2 > Fall semester Course Specialization: Innovation des Produits ECTS 30
Master 2 > Spring semester Course End-of-Study Internship Six-month professional experience Thesis Report + Oral Defense ECTS 30
Students working in group

Project-based learning

Students will actively participate in serious games, speed challenges, and codesign projects as an integrated part of the Agricultural Economics, Marketing and Management program. This hands-on learning approach allows students to apply the technical knowledge they’ve received in the classroom to real-world issues faced by partner companies.
Examples of such projects are:

  • ERPsim – Serious Game, simulation of business analytics
  • Zebulon Marketing Challenge – creation of a comprehensive marketing strategy in collaboration with a partner company
  • Speed Challenge – Teams of students have just 48 hours to come up with a digital communication plan according to the requests of a partner company
Internships

As with all programs at JUNIA, students will spend 40% of their studies in internships. These periods of professional immersion, carried out either in France or abroad, in a company or a laboratory, expose students to the reality of the professional world.

Professional support

Examples of our students' Internships

Crédit Agricole Bank Agribusiness Project Management
Day By Day Zero Waste Grocery Marketing Development
Damen Shiprepair Dunkerque Shipping Finance
Danone Assistant Category Development
Carrefour Market Local Product Development
Amprolys Lab Marketing Assistant
Pofessor speaking with a student

Careers

Students in the JUNIA Agricultural Economics program benefit from direct experience with partner companies early in the curriculum. Guest lectures, site visits, and internship periods mean JUNIA alumni are ready to work well before they graduate.

Agricultural Economics, Marketing, and Management graduates have access to a variety of job opportunities in production, supply chain, sales and marketing, business development, management, consumer relations, product development, and more.

Examples of Our Alumni’s Positions
  • Biscuit Category Project Manager – Mondelez International, France
  • Supply Chain Planner – Syngenta, Switzerland
  • Account Manager – La Fourchette/Trip Advisor, Spain
  • Purchasing Manager – Vivescia, France
  • Field Crops Market Manager – Yara International, France
  • Business Development Manager – Wine Access, Inc, United States
  • Head of Economic Services – Chamber of Agriculture Seine-Maritime, France

Agricultural economics research

JUNIA’s Agricultural Economics research unit, Groupe de Recherches et d’Etudes Concertées sur l’Agriculture et les Territoires (GRECAT), offers research support to Regional Councils and agricultural professionals through the use of classical surveys and observations. Their research informs policy and business decisions across the region.

Portrait of Junia's student in a farm
Tuition fees 18 000€

Tuition fees for total programm  2023-2025
Tuition fees do NOT include living expenses, accommodation, additional administrative, equipment or organizational fees relating to particular programs.

Financial aids

Learn more about our scholarships and financial support

Financial aids
Admission Prerequisites
  • Minimum Bachelor degree in Life Sciences (Agriculture, Food Science, Biology, or related field)
  • B2 level in language of instruction (French or English) certified by an official test score (DELF, DALF, French Bac, TOEFL IBT 80, TOEIC 785, IELTS 6.0 or equivalent), except students from countries where the desired language of instruction is an official language.
  • French is NOT required for admission to English-taught programs, but is highly recommended
Learn more about the admission process
Start your Master Program in March

The Extended Master Programs are made for those student who want to brush up on their skills and hit the ground running by beginning the program in March.

Download our brochures

To learn more about the academics and degree offer at JUNIA, request our brochures.

Our team Contacts
Admissions Office [email protected]
Academic advisor Ulku Tarhan [email protected]

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