In a global economy, farming and agriculture is about more than growing crops or raising animals. Our Agricultural Economics, Marketing & Management program equips JUNIA graduates with skills necessary to understand the biological fundamentals, environmental considerations, and economic implications of agriculture and bio-engineering work. This internationally-accredited program delivers a Master of Science and Engineering, allowing graduates to enter the workforce or pursue doctoral studies in institutions around the world.
Admission level
Bachelor level
Campus
Lille
Diploma
JUNIA ISA
Start date
April or September
Teaching languages : FR | EN
Course objectives
Product innovation and business development in agriculture
The Agricultural Economics, Marketing & Management program, taught in English or French, is based on the expertise that JUNIA has gained in product innovation, business development, finance and export, industrial marketing, trade in agriculture and bioengineering.
This program meets the current and future needs of agrifood operations (from family farms and startups to multinational corporations), public authorities and research laboratories by training future managers in the fields of:
• Economic and financial themes in agriculture
• Business development, innovation and entrepreneurship
• Communication and marketing
JUNIA's expertise
JUNIA has built its expertise on:
• Applied courses in finance, marketing and communication
• Research activities in market studies on raw materials, agricultural futures and farmers’ strategies (OPCRA, CASDAR )
• An international network of partner universities
• Industrial partnerships with global leaders
Program objectives
English taught classes
The main objective of the course is to have a general overview of all aspects of Agricultural Economics, Marketing & Management, from consumer behavior and market research to digital communication and crisis management.
Although this general approach is taught through its technical and scientific aspects, it is crucial to include economic, sociological and ethical aspects to comprehend the notion of management and communication, both locally and globally.
The Agricultural Economics, Marketing & Management program gives students:
• An international view of the issue of agricultural trade and finance, highlighting certain national and/or regional characteristics
• Necessary skills to manage business development and communication
• The knowledge to manage agricultural trade, from purchase and procurement to industrial marketing and consumer behavior
• A practical view of site management, thanks to lectures and seminars by experts in the field
• Experience in managing projects within an international context as part of a multicultural team.
The program for the 1st semester of the Master 2 depends on the specialisation.
French taught classes
| Master 1 | Classes | ECTS |
|---|---|---|
| Master 1 > Fall semester | Classes Projet création d'entreprise | ECTS 6 |
| Master 1 | Classes Stratégie d'entreprise | ECTS 3 |
| Master 1 | Classes Développement à l'international | ECTS 6 |
| Master 1 | Classes Droit des affaires | ECTS 3 |
| Master 1 | Classes Métiers du Marketing | ECTS 3 |
| Master 1 | Classes Marchés agricoles | ECTS 3 |
| Master 1 > Spring semester | Classes Financement de l'innovation | ECTS 3 |
| Master 1 | Classes Marketing approfondi et développement des ventes | ECTS 3 |
| Master 1 | Classes Marché de capitaux | ECTS 3 |
| Master 1 | Classes Projet création d'entreprise [email protected] | ECTS 6 |
| Master 1 | Classes Transmission d'entreprise | ECTS 3 |
| Master 1 | Classes Comportement du consommateur et étude terrain | ECTS 3 |
| Master 1 | Classes Comportement du consommateur et étude terrain | ECTS 3 |
| Master 1 | Classes Négociation commerciale | ECTS 3 |
| Master 1 | Classes Grande distribution | ECTS 6 |
| Master 1 | Classes Cas finance | ECTS 6 |
| Master 2 | Course | ECTS |
|---|---|---|
| Master 2 > Fall semester | Course Specialization: Innovation des Produits | ECTS 30 |
| Master 2 > Spring semester | Course End-of-Study Internship Six-month professional experience Thesis Report + Oral Defense | ECTS 30 |
Project-based learning
Students will actively participate in serious games, speed challenges, and codesign projects as an integrated part of the Agricultural Economics, Marketing and Management program. This hands-on learning approach allows students to apply the technical knowledge they’ve received in the classroom to real-world issues faced by partner companies.
Examples of such projects are:
- ERPsim – Serious Game, simulation of business analytics
- Zebulon Marketing Challenge – creation of a comprehensive marketing strategy in collaboration with a partner company
- Speed Challenge – Teams of students have just 48 hours to come up with a digital communication plan according to the requests of a partner company
Internships
Professional support
As with all programs at JUNIA, students will spend 40% of their studies in internships. These periods of professional immersion, carried out either in France or abroad, in a company or a laboratory, expose students to the reality of the professional world.
Examples of our students' Internships
Careers
Students in the JUNIA Agricultural Economics program benefit from direct experience with partner companies early in the curriculum. Guest lectures, site visits, and internship periods mean JUNIA alumni are ready to work well before they graduate.
Agricultural Economics, Marketing, and Management graduates have access to a variety of job opportunities in production, supply chain, sales and marketing, business development, management, consumer relations, product development, and more.
Examples of Our Alumni’s Positions
- Biscuit Category Project Manager – Mondelez International, France
- Supply Chain Planner – Syngenta, Switzerland
- Account Manager – La Fourchette/Trip Advisor, Spain
- Purchasing Manager – Vivescia, France
- Field Crops Market Manager – Yara International, France
- Business Development Manager – Wine Access, Inc, United States
- Head of Economic Services – Chamber of Agriculture Seine-Maritime, France
Agricultural economics research
JUNIA’s Agricultural Economics research unit, Groupe de Recherches et d’Etudes Concertées sur l’Agriculture et les Territoires (GRECAT), offers research support to Regional Councils and agricultural professionals through the use of classical surveys and observations. Their research informs policy and business decisions across the region.
2-year program tuition fees
18 000€
Tuition fees for total program 2023-2025
Tuition fees do NOT include living expenses, accommodation, additional administrative, equipment or organizational fees relating to particular programs.
Admission
Prerequisites
Learn more about the admission process
- Minimum Bachelor degree in Life Sciences (Agriculture, Food Science, Biology, or related field)
- English B2 level certified by an official test (IELTS, TOEIC, TOEFL IBT or FIRST), except students from countries where English is an official language
- French is NOT required for admission to English-taught programs, but is highly recommended
Accreditations
A recognized diploma
The Agricultural Economics, Marketing and Management Master Program prepares students to obtain the JUNIA ISA engineering degree.
This degree awarded after 2 years of study is recognized by the State and accredited by the Commission des Titres d’Ingénieurs (CTI).
The CTI label attests to the quality of teaching in certified engineering schools. It is also an important asset for professional integration abroad, as its system encourages international equivalence.
JUNIA is a non-profit association, with EESPIG certification. The EESPIG qualification distinguishes us from other private establishments, as an establishment recognized as being of general interest (participation in public service missions and disinterested management of our activities). In other words: the only profit sought is that of our students in their development within their training and the development of their professional project.
Partners and certifications
Start your Master Program in April
The Extended Master Programs are made for those student who want to brush up on their skills and hit the ground running by beginning the program in April.
Download our brochures
To learn more about the academics and degree offer at JUNIA, request our brochures.
Our team
Contacts